Today I got an idea for a great ad. After cutting my hair (and missing a few spots with the buzzer), and grabbing a shower and a shave, I realized that I had to replace the bolt on my toilet. I pulled out tools from my cabinet, and after a few hours of fiddling and two trips to Home Depot, the toilet was back in place.

I glanced at my sink, and there is was. An ad for a salon (or maybe even a satire of plastic surgery).

Think of this. A hair salon that wants their customers to look their best by "any means necessary". The ad features a high contrast photo of a white sink with clumps of hair and shaving cream scattered around (low depth of field).

A progression of personal hygiene implements are laid out, with each "tool" looking more gruesome than the next. At the end of the sink (far right) are plumping and power tools. This could be a series of bus stop posters, or a video ad (voice over by the guy who does the Men's Warehousee ads).

Too much? Too scary? Does it remind you of Extreme Makeover? Let me know.