Experienced Digital Marketing Strategist | Social Media Advertising Expert | Storyteller | Trail Runner
Marketing and Advertising | Greater Seattle Area, US
I clearly recall the August afternoon a decade and a half ago when I created and uploaded my first Web page. The moment that file loaded on my browser, I realized how powerful and accessible the Web was for a creator. It was magic! From that day forward, I knew storytelling on the Web had to be my career. How can you beat instant global access?
I've since gone on to work in the non-profit sector, and tech and outdoor industries. The common thread that binds my career has been telling stories digitally. From building an engaging website, to cultivating a following through social media or driving sales through email marketing, in a sense it's all the same thing. Done right, it's just good stories, shared online: efficient and intimate. I love it!
Recent accomplishments include:
-- Drove digital strategy for #1 U.S. specialty running footwear brand; grew global social following from 20k to 400k in 24 months; efforts featured as best practice by Facebook.com and at Exact Target Connections 2012 marketing conference
-- Negotiated and launched product and event partnership with SXSW Interactive Festival; authored and coordinated successful conference panel submissions for the 2013 and 2014 festivals
-- Led social media strategy for tech-powered national real estate brokerage focused on growing brand awareness and referral traffic; developed partnerships with premier home brands Nest Labs and Room & Board; launched promotions that doubled social media following in six months and drove 400% increase in brand mentions online
Outside of work, I cook, blog and enjoy exploring the outdoors. I recently summited Mt. Kenya (16,355'), and have run over thirty 50k, 50-mile and 100-mile trail ultramarathons. No, I'm not very quick, but I make it to the finish and enjoy the long and challenging journey along the way.
Interested in connecting? New professional acquaintances are always welcome! Feel free to reach out on LinkedIn, or follow @JoelWho on Twitter.