Digital Marketer + Storyteller + Mountain Athlete
Marketing and Advertising | Greater Seattle Area, US
I clearly recall the August afternoon a decade and a half ago when I created and uploaded my first webpage. The moment that file loaded in my browser, I realized how powerful and accessible the Web was for a creator. It was magic! From that day forward I knew online storytelling had to be a major part of my career. How can you beat instant, global access?
I've since gone on to work in the non-profit sector, and tech and outdoor industries. The common thread that binds my career has been digital storytelling. From building an engaging website with open-source software, to cultivating a following through social media or driving sales through email marketing, in a sense it's all the same thing. Done right, it's just good stories, shared online: efficient and intimate. How could you not love it!
Recent accomplishments include:
-- Directed employee engagement and employer brand marketing for global travel brand; drove a 9% improvement in CEO rating earning leadership the rank of 11th highest-rated CEO on Glassdoor, Best Company in UK
-- Drove digital strategy for #1 US specialty running footwear brand; grew global social following from 20k to 400k in 24 months; efforts featured as best practice by Facebook.com and at Exact Target Connections 2012 marketing conference
-- Negotiated and launched product and event partnership with SXSW Interactive Festival; authored and coordinated successful conference panel submissions for the 2013 and 2014 festivals
-- Led social media strategy for tech-powered national real estate brokerage focused on growing brand awareness and referral traffic
Outside of work, I bake artisan breads, blog on marketing and enjoy exploring the outdoors. I recently trekked glaciers in Iceland, summited Mt. Kenya (16,355'), and have run over fifty 50k, 50-mile and 100-mile trail ultramarathons. I'm not quick, but I make it to the finish and enjoy the challenging journey along the way.
Feel free to reach out on LinkedIn, or follow @JoelWho on Twitter.